As a name, “Kentwood Players” is constructed in the singular (despite looking plural),
and it does not take an article:
Thus “Kentwood Players is”—not “the
Kentwood Players are.”
We won’t get upset if you say [ugh] “the Kentwood Players are,”
but you do want to get it right don’t you.
It may help if you remember that Abbott Laboratories, American Airlines,
Columbia Pictures, General Mills, General Motors, United Airlines,
United Artists, Universal Studios, Walt Disney Pictures,
Warner Bros (the list could go on and on) are all constructed in the singular.
Our theatre building is called the “Westchester Playhouse,” but we
are known by our organization name, “Kentwood Players,”
and our reputation is based on that name.
Theatre Palisades and Theatre 40 are branded the same way: Their venues are called respectively
the Pierson Playhouse and the Reuben Cordova Theatre, but they go by their organization names.
The Morgan-Wixson Theatre does it the opposite way: Its organization is called the Santa Monica Theatre Guild,
but they go by their theatre name.
We respect both branding choices, but our choice is our organization name, “Kentwood Players.”